What problem are you solving? Externalizing one’s own internal proprioception and bodily and spatial awareness is not easy, and varies from person to person depending on their mental model.
Why should we care about it? Through sports (specifically aerial silks, in this case), people get adrenaline, maintain good physical and mental well-being, and create community. However, there is a barrier to entry in the fact that people believe it’s harder and less safe than it actually is, leading to people potentially not finding a hobby that could bring them joy.
What is the solution you are offering? How does it work? I am offering an aerial silks teaching kit including colorful sleeves and a physical 3D model of a human, which has articulating joints and an additional apparatus add-on (starting with aerial silks). This model would have the possibility of demonstrating aerial silks figures on a smaller scale and with lower stakes. Plus, a premium model would have digital capabilities, with sensors embedded in the sleeves to track the person’s movements and be able to represent it autonomously in the model. This kit would also come with an accompanying app that will function as a personal digital aerial diary to log and track your own progress and create community.
Who is the target audience? Who is the customer? The target audience is the aerial silks student who wants to learn new figures. However, the customer is both the student and also the aerial silks teacher that wants to be able to explain in more classes without having to expense copious amounts of physical energy.
What is going to happen? (Change & Impact) Aerial students will be able to have more mental security that they will be safe trying out a specific new figure. They will get a deeper understanding for their own body and spatial awareness. The learning curve of new tricks will be lesser, making students able to learn and retain information quicker. Students will be able to, on their own, see if a figure is appropriate for their level, decipher individual moves, try it out in a low-stakes environment, and identify which points have to be taken more care of in order to be safe (e.g. detect essential and nonessential parts of a figure).
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Source:
Own ideation
