Welcome back to my blog, in my last post I focused on the importance to know that everything designed is in some way political and it is the job of the designer to think about this before publishing your own work. Besides, it is crucial to give people the opportunity to share their voices through your work. Do not speak for them, because you might not be able to express things in the same way as affected people.
Nick Adam, Associate Partner and Director of Span, shares:
Working across networks is powerful, and bringing people into the design process can help level the playing field. When done well, this work engages people who may not have had access to designers and are understandably unsure of what they need or how to participate. While this can extend a project’s timeline, a slower, more generous process often yields richer outcomes. A collaborative designer’s role must include guiding people to engage and participate meaningfully. (Meharry 2024, p. 21)
With this citation the persona of the collaborative designer is added to the mix. This shows that designers can use different methods to go about their work. They can either work on their own, just finishing projects for their customers, share their knowledge and skills through co-design or work collaboratively, which might add new dimensions to the design if done in a meaningful way.
This idea of collaborative design is a form of activism, as well. It gives a voice to people and involves them in the design process to which they usually do not have any access. Dave Pabellon, Associate Professor at the Columbia College in Chicage, argues that the word activism often has certain connotations and is viewed as something extreme, when sometimes it is just about connecting with affected communities. (cf. ibid. p. 22)
Language is important in every aspect of our lives, therefore, we have to think about how certain words make us feel, which connotations they might have. This can give us access to different groups of people. Similar to activism is “[…] the word activist, because in many ways, everyone is an activist – it just depends on what they’re activating and working toward.” (ibid. p. 22) He mentions that it does not make him more of an activist than another designer just because he is working with communities and they are working with big corporations, they just promote different things through their work. (cf. ibid. p. 22f)
It is interesting how easy it is to initiate a shift in mindset. Language is power, is a crucial statement to remember in communication design or all types of design really. And therefore, any designer should think about what kind of activist do they want to be? Do they want to influence a societal change or do they want to make the powerful people and corporations even more powerful?
To conclude, try to think about which kinds of products or services you want to advocate for. What kind of activist designer do you want to be and how will you be able to do that? Try to think about different ways of designing, do you want to work for certain companies, with certain people (co-design) or with communities (collaborative design)?
Source:
Meharry, Jessica (ed.): Design as Acitivsm. September 13-14, 2024. Symposium Proceedings. Institute of Design at Illinois Tech. California: ORO Editions 2024.
