What Problem are you solving?
I want to promote sustainable clothing consumption. I want to show people that it really can be quite easy to repair, tailor, and even make your own clothes. Studies show that taking part in the making and maintenance of your clothes makes you feel more attached to them, resulting in you taking better care of them and keeping the clothes longer.
Why should we care about it?
The fashion industry is one of the most environmentally harmful industries in the world. Fast fashion generates enormous amounts of waste, uses large quantities of water, and is one of the most exploitative businesses when it comes to labor rights.
What is the solution you are offering? How does it work?
Right now, my idea is a website for reusing old clothes and materials. It can generate sewing patterns based on the materials available, their quantity, and the user’s preferences. The user can customize the experience as much as possible by using filters to reflect factors such as their skill level, available time, tools, and workspace.
Who is the target audience? Who is the customer?
I would say my target audience would be young people that are interested in living more sustainably and are motivated to keep their clothing consumpion down.
Key words for my main taget group: thrifters, crafty, prctical, motivated, hobbies, sewing
What is going to happen? (Change & Impact)
People will realize how easy it is to take care of and customize their clothes. Early users will influence others, and hopefully the rest of society will follow their lead. This will decrease fast fashion demand and, in the long run, have a positive effect on the environment. 🙂
