Design & Research 2 | For: Katerina Sedlackova
In our last class of Design and Research II with Katerina Sedlackova, we practiced crafting elevator pitches using a structured framework. Here is the pitch I developed for my concept:
The Pitch
We’re living in an era where everyone is a ‘photographer,’ but nobody actually knows how to use a camera. We’ve traded the craft of photography for a ‘smart’ button that does all the thinking for us.
The problem is that cameras are now so good, they’ve made the person behind the lens irrelevant. The AI chooses the light, the blur, and the mood. It’s a great image, but it isn’t your craft — it’s just a software output.
I’m building Photography Co-Pilot. It’s an AI that stops taking the photo for you and starts teaching you how to do it yourself. It explains the manual settings in plain English, in real-time, so you can take back creative control.
While everyone else uses AI to replace the artist, I’m using it to empower the artist. I’m giving the craft back to the person behind the lens.
I’m a designer and photographer. I believe technology should help us learn a skill, not replace the need for one.
