In class on 23.04., we worked on elevator pitches following a step-by-step guide on how to build a good pitch. This is what I came up with for my project:
Imagine you have a really beautiful dress that you love and use all the time.
One day, while you are wearing it, you trip and fall, and the bottom of your dress rips and makes a big hole. You are devastated because now you can’t wear it anymore, and since you got it a long time ago, you can’t buy a new one.
BUT! With the help of my website ReIY, it doesn’t have to be as hopeless as it seems! On the website, you can enter what fabric you have and what problem you are facing, and with the help of a big archive of patterns, hacks, and an AI search engine specialized in redesigning and upcycling, it gives you suggestions and tutorials on ways to salvage your dress. For example, you could hem the dress into a shorter version, or turn it into a top by cutting off the bottom ruined part.
What’s special about the website is that you can use both the specialized AI and a large network of filtered online tools and tutorials to find the best solution to your problem. Whether that’s tips on tailoring your clothes correctly, creating personalized patterns, or fixing a stained top that you now want to dye a new color.
The reason I’m making this website is because I believe reuse and promoting longevity are the most sustainable ways to consume clothing. I am already doing it myself, so I want to show people how easy it is and help them do the same.