Customer Profiles
I chose two customer profiles that complement each other well, as they are closely connected in everyday life. Many younger people share the experience of being the “family tech support,” where interactions with older relatives often revolve around fixing devices or explaining the same things repeatedly. This dynamic can become frustrating over time and often takes away from the opportunity to spend more quality time together.
By looking at both older adults and their family members, it becomes clear that the problem is not one-sided but affects both groups.
Value Proposition
Product/Business Ideas
Which Problem are you solving?
- Problem of digital literacy in elderly people.
- Many older adults struggle to use digital technologies, which makes it difficult for them to participate in everyday online life. This can lead to social isolation, limited access to information, and increased vulnerability to scams or misinformation.
Why is it important to care about it?
- Because there will be more and more elderly people in the future.
- People are going to work until a later age.
- Older Adults should be able to be independent as long as possible.
What is the solution you are offering? How does it work?
- The solution is a tool or method that helps older adults learn how to use technology in a simple, structured and accessible way.
Who is the target audience? Who is the customer?
- The primary target audience is older adults (silver surfers) who are not digital natives and need support in understanding and using technology. Secondary users include their family members, who benefit from reduced support burden and improved quality time.
What is going to happen? (Change & Impact)
- The tool or method aims to increase confidence and independence among older adults, enabling them to actively participate in digital life. This can lead to stronger social connections, better access to information and safer online behavior.
How are you securing accessibilty and inclusion, and for whom?
- Accessibility is a core part of the concept. The tool should to accommodate different needs, including visual, auditory and motor limitations.
