✍️ What problem are you solving?
Most navigation systems are designed solely for speed and efficiency. They guide people from point A to point B as quickly as possible, but ignore their mood, context, and the quality of the journey. This creates a sense of passivity, stress, and detachment from the city itself, especially when it comes to large cities or complex journeys.
✍️ Why should we care about it?
Because the way we move around cities affects our attention, stress levels, and attitude toward urban spaces. When navigation focuses solely on speed, people miss out on the city’s opportunities and the chance to explore it. In large cities, this often means we stick to our usual routines and never get to know the city beyond what is strictly necessary.
✍️ What is the solution you are offering? How does it work?
The solution is an adaptive map navigation system that suggests routes based not only on the destination but also on the user’s mood, time of day, and preferences—in other words, on the right kind of onboarding. Instead of always suggesting the fastest route, it can offer alternatives such as peaceful, curious, social, or exploratory paths—for example, through parks, cafes, quiet streets, or unfamiliar neighborhoods. Safety and lighting can also be taken into account.
✍️ Who is the target audience? Who is the customer?
The target audience includes city residents, travelers, immigrants!, researchers, and people seeking more meaningful ways to navigate urban spaces. This is particularly relevant for users who are tired of navigation focused solely on efficiency (such as myself). Clients may include individual users as well as city tourism organizations, municipalities, or mobility-related services interested in promoting a more measured and people-centered urban experience.
✍️ What is going to happen? (Change & Impact)
My product prioritizes mindful navigation over mere ease of use. Instead of simply speeding up movement, users get more information, more choices, and a deeper connection to the city. This can reduce stress, encourage exploration, and help people discover new neighborhoods, rhythms, and everyday experiences in places they already know—or think they know.
Thanks! 🙏
