Simply listing the reasons why people root for villains and antiheroes wasn’t enough for me. I wanted to explore the deeper question of what truly makes a villain a villain. To understand that, I also needed to examine how a typical villain is structured and designed. In other words, this is a matter of character analysis.
Conducting character analysis in a scientific context is far from simple. In my case, I aim not only to analyze several well-known villains but also to compare them in order to identify shared traits and distinct differences among some of the most popular antagonists in contemporary media.
In this two-part blog post, I will present three established models of character analysis and discuss how these frameworks can help reveal the psychological and narrative patterns that define our favorite villains. Furthermore, I will try to combine them and create my own framework for analyzing villains in TV and movies. Keep in mind that many more models exist for analyzing both fictional characters and real people – such as Aristotle’s Poetics, Campbell’s Hero’s Journey, Freytag’s Pyramid, and the Myers-Briggs Type Indicator, just to name a few. I chose these models because they seemed fitting for my plan to analyze and compare villains, and I often came across them during my research.
The Jungian Archetype Theory

Named after the renowned Swiss psychiatrist Carl Gustav Jung, the Jungian Archetype Theory describes characteristic patterns that categorize attributes into different persona types. While this theory has been highly influential in analyzing characters and crafting stories and narratives, it is not considered a strictly scientific approach to character analysis because it relies heavily on the interpretation of stories, myths, and images, which is subjective and difficult to validate with empirical evidence.
Bassil-Morozow explains in Jungian Theory for Storytellers: A Toolkit that archetypes manifest in narratives as familiar character types – such as the Hero, the Shadow (the villain) and the trickster (among many others). Each archetype represents recurring motifs and psychological dynamics within stories. These archetypes are not rigid but act as flexible templates that can be adapted depending on the context, genre, and cultural interpretation. While Jung originally identified four archetypes, his concept was later developed and expanded to include nine archetypes in analytical psychology, and even twelve archetypes to align with marketing principles.
Since the Jungian Archetype Theory is rather pseudoscientific, I won’t use it for my character analysis of popular villains. However, because it is still quite renowned – and even our lecturer in narratives and dramaturgy, Mr. Köpping, mentioned that I should take a look at it – I thought I might as well present it in this blog post.
The Big Five

Although the Big Five was not originally created as a model for analyzing fictional characters but rather as a framework in personality psychology to describe human personality, it is a scientific approach to understanding personalities. You might have come across this model, as it is widely used in various personality tests available across the internet. The key traits this model focuses on are Extraversion, Neuroticism, Agreeableness, Conscientiousness, and Openness to Experience. In an analysis, each of these traits is assigned a high or low value, which is then interpreted accordingly. These traits are relatively stable over time and have been supported by extensive empirical research.
Extraversion describes whether a person is more introverted or extraverted. While an extraverted person is sociable, energetic, and assertive, introverts tend to be more reserved and solitary.
Neuroticism reflects emotional instability and the tendency to experience negative emotions such as anxiety and sadness. High neuroticism means a person may be more prone to stress and mood swings.
Agreeableness measures how cooperative, kind, and empathetic an individual is toward others. A high score indicates helpfulness and trust, while a low score suggests competitiveness or antagonism.
Conscientiousness refers to self-discipline, organization, and dependability. High conscientiousness is linked to goal-directed behavior, reliability, and a strong sense of duty.
Openness to Experience describes intellectual curiosity, creativity, and preference for novelty. Individuals with high openness enjoy new experiences, cultural pursuits, and abstract thinking, while those lower prefer routine and practicality.
You thought that we were done with boring character analysis models? Unfortunately, I have yet one other framework I want to talk about! But you’re lucky because the third model, as well as my own approach to a combined model, will be presented in Part 2.
See ya!
Literature:
- Asendorpf, Jens B. Persönlichkeitspsychologie für Bachelor. Springer Berlin Heidelberg, 2019.
- Bassil-Morozow, Helena. Jungian theory for storytellers: A toolkit. Routledge, 2018.
Disclaimer: This text was proofread for punctuation, grammar, and spelling errors with the help of Perplexity. The content of the text remains unaffected.











