Pitching the project

Here you can watch the pitch for the final idea of the project!

Audio transcription:

I have a question for you, be honest.
How many times you felt lost in your creative process and wished to had a proper framework to help you?

Okay, so we can agree that we surely have issues with that and that we are missing a huge step and also a guide in our daily workflow.

I have another question for you.
How many of you struggle because of AI not doing what you are actually asking for?

Well, what started as a research is now an accessible framework you can follow step-by-step every time you feel lost in your creative process, or just when you feel (ready) to try something new.

But why does this matter?
Because it started from the actual needs of someone who is involved in this field and is also actually experiencing the same frustrations as you, as you.

Because we don’t need to make our work more stressful in parts that could actually be lighter and faster.

Just check this tool and try yourself. Thank you!

#3 D&R2 Building my idea

Since the last blog post, I have been working on the branding of my concept. I came up with a name for my website: ReIY. My focus has been on redesigning, reusing, and recycling materials, kind of “re-loving” your old clothes, so I wanted to include “Re” as part of the name.

The point of the website is also that you can use it as a tool to help yourself fix your problem, doing it yourself. Therefore, I thought about using the common phrase DIY (Do It Yourself). That’s how I came up with ReIY: redesign, reuse, and recycle it yourself.

I have been trying to develope the concept for ReIY and figure out what features would actually make sense for the website. And I also had the one-to-one feedback session with Birgit, which helped me think about the project from some new perspectives.

AI or not?

One of the biggest things we talked about was AI. Earlier in the project, I was thinking a lot about having AI as the main feature. being used for things like generateing custom sewing patterns based on measurements etc. While I still think that could be interesting, I started questioning whether AI really needs to be such a big part of the website.

My project is mainly about helping people redesign, reuse, and repair things they already own, and promotes sustainability. It is also about encouraging people to spend less time passively consuming content online and instead spend more time creating things themselves. Because of that, I don’t want AI to become the focus of the platform.

At the same time, AI is something people expect from digital products today, and without it I feel like the website can quickly be outcompeted by other websites. My current idea is therefore to make it an optional feature rather than the main attraction. Instead of generating lots of new content, AI could help users find relevant tutorials, patterns, and projects based on their skill level, available tools, materials, and what they are trying to make or repair.

Sources

Another thing I have been thinking about is where the content on the website should come from. At first, I imagined creating most of the tutorials myself, but after the feedback session I started exploring the idea of making the platform more community-driven.

One comparison that came up was Stack Exchange, where people can ask questions and share knowledge. I like the idea of users being able to post their own solutions, tutorials, and project results. If this were implemented, there would probably need to be some kind of review system to make sure the information is useful and trustworthy.

I have also been trying to narrow down what kinds of problems the website should help people solve. Right now, I am leaning towards focusing on common situations, such as repairing ripped pants, fixing holes in socks, altering clothes, or finding creative ways to reuse old textiles. These are things many people encounter, but often don’t know how to fix themselves.

At the moment, some features I am considering include:

  • Search filters for skill level, available tools, materials, and time needed
  • Sewing tutorials and repair guides
  • Community posts and project sharing
  • Reviews and ratings of tutorials
  • Tips and tricks for making clothes last longer
  • An optional AI assistant that helps users find relevant content

One thing I am still trying to figure out is how to make the website engaging without turning it into another platform that keeps people endlessly scrolling. Since my previous project focused on doomscrolling, I want ReIY to encourage people to get inspired and then actually leave the screen to start making something. Finding that balance is something I want to keep exploring as I continue developing the concept.

Overall, I feel like the project is becoming more focused. Instead of being a website about AI and sewing, it is starting to feel more like a platform that helps people care for their clothes, learn practical skills, and build a stronger connection to the things they own.

Pitch

Design&Research 2 with Katerina Sedlackova

Here you can watch my elevator pitch for my app for reporting light pollution, with a transcript below.

Have you ever been on holiday and there is a beautiful landscape, but it is polluted by a lot of garbage lying around and you feel really sad and powerless because there is nothing you can do about it? Well, that is how I feel about the night sky when I look at it and it is all orange.

This happens due to light pollution. Many people do not know that light pollution is harmful to the ecosystem, to a lot of animals and to our health. They also do not know what to do about it.

I believe that the first step is reporting it. I plan to design an app where this can be done in an easy way, so that researchers and authorities can access data.

I plan to make it fun by combining education and some fun facts with challenges to encourage its usage.

I feel like I need to do something about light pollution because it makes me angry and I think that through interaction design I can engage more people and raise more awareness.

6# Transcript of the Elevator pitch – Design & Research II (Katerina)





Design & Research II – Elevate Pitch

Design & Research 2 | For: Katerina Sedlackova

In our last class of Design and Research II with Katerina Sedlackova, we practiced crafting elevator pitches using a structured framework. Here is the pitch I developed for my concept:

We’re living in an era where everyone is a ‘photographer,’ but nobody actually knows how to use a camera. We’ve traded the craft of photography for a ‘smart’ button that does all the thinking for us.

The problem is that cameras are now so good, they’ve made the person behind the lens irrelevant. The AI chooses the light, the blur, and the mood. It’s a great image, but it isn’t your craft — it’s just a software output.

I’m building Photography Co-Pilot. It’s an AI that stops taking the photo for you and starts teaching you how to do it yourself. It explains the manual settings in plain English, in real-time, so you can take back creative control.

While everyone else uses AI to replace the artist, I’m using it to empower the artist. I’m giving the craft back to the person behind the lens.

I’m a designer and photographer. I believe technology should help us learn a skill, not replace the need for one.

Design & Research II – 3/6

During this semester I got a chance to visit CERN for a course called I2P. I was introduced to a lot of exciting concepts which were quite new and fascinating for me. Although I learned a lot and picked up so much stuff from there, one thing really stuck with me. It really helped me think and helped me narrow down my block on my topic later when I was stuck and feeling like I hit a dead end.

That concept was ‘kill your darlings’. Sometimes we are so obsessed with our topic or what we are creating that we start to get attached. We get biased about our own ideas. But the best approach is to know when to stop. Killing your darlings basically means letting go of an idea you love when it stops serving the project. You have to drop your own attachment so you can actually move forward.

Implementing this on my research made me realize that hitting a dead end might not be the end. It is actually an opportunity to divert to another topic. I have been actively looking for a new direction and the thing is I think I finally have a topic which is very close to my heart, or my brain, or my struggles honestly. It is about immigration in Austria as a non EU student, especially coming from a third world country. It feels like an absolute nightmare for a student.

I discussed this with my supervisors and they were super helpful and supportive of me pivoting from my initial idea, as this can be the basis for my work in the future. I do not want to use this post to explain exactly what my concept is just yet. I just want to mention that I will focus a little bit more towards service design right now. I will explain my new topic in detail in my next post.

D&R2 02 – From Interruption to Adaptation: Narrowing a Research Direction

In my first blog post of this semester, written after the lo-fi prototyping session, I described a frustration that felt more important than the prototype itself. Moving from theoretical research into a quick physical test forced me to confront something I had been postponing: my topic is difficult to make visible. Attention, interruption and cognitive recovery are not things you can easily point at on a screen. They happen internally, across time and often become visible only through their consequences.

At the time, that post was mostly about the limitations of the format I had tested. Looking back, it was also the beginning of a more important question. If the topic I am researching is hard to prototype, then maybe the issue is not only the prototype. Maybe I had not yet defined clearly enough what kind of design problem I was actually trying to make visible.

This post continues that questioning.

Where the First Semester Left Off

Last semester I wrote ten posts about attention, flow, interruption, memory, emotion, and neuroadaptive interfaces. Taken one by one they look scattered. Taken together, they were building toward something I could not yet name.

The clearest position I reached was in my final post: interruption is not a problem to eliminate, it is a condition to design for. What matters is not whether a system interrupts, but whether it does so at the right moment, with the right cost, and with enough support for the user to recover.

That framing felt like a conclusion at the time. Looking back, it was more like a door. The research had built a detailed picture of what goes wrong attention fractures, cognitive load spikes, emotional friction accumulates, memory decays but it had not yet said what to do about it, in what context, using what kind of design.

That is what this semester is supposed to resolve.

A Detour That Wasn’t Really a Detour

Earlier this semester I joined a project connected to CERN’s IdeaSquare initiative through our university. My group was working on individual and communal spaces, specifically the idea of modular, adaptive environments that can shift and reconfigure themselves in response to the people using them.

At some point during the project I pushed the team toward a particular angle: spaces that adapt to their users, not the other way around. The environment should read who is there, what they are doing, and what they need, then reorganize accordingly. Less about static design and more about responsive systems.

I did not connect this to my research at the time. It just felt like the right direction for that project.

Later I realized I had done exactly the same thing I had been studying. The question I brought into that spatial design project was the same question underneath my first semester work: what would it look like if systems adapted to human state, rather than expecting humans to adapt to them? In the CERN project, the system was a physical space. In my research, it had been a digital interface. But the logic was identical.

That overlap was worth noting. Not because it proves anything, but because it confirmed something: this is not an academic interest I adopted for a class. It is genuinely how I think about design.

The Problem With Where I Was

After last semester, I had a topic cluster but not a research direction. There is a real difference. A topic cluster is a set of connected ideas you can read about indefinitely. A research direction has a specific question, a context, and a method.

My cluster was attention, interruption, cognitive load, recovery, neuroadaptive systems. Interesting and defensible, but I was circling the same ideas without committing to a specific design problem.

The first blog post of this semester already hinted at this. The lo-fi prototype did not fail because the topic was weak. It struggled because I was trying to represent an internal and temporal topic before fully deciding what form of intervention I was actually designing toward. The session was useful precisely because it exposed that gap.

The second semester also added a different kind of pressure. The business-framing exercises pushed me to specify who is affected, how and what a system would actually do. Together with the prototyping difficulties, this made clear that narrowing was not optional anymore.

What I Actually Want to Research

The direction I have arrived at is best described as adaptive interaction design.

Not notification management. Not UX for focus apps. The broader question is what it would mean for interfaces to adapt their behavior based on the user’s current cognitive state, rather than treating every moment as equally available for input, output, or interruption.

The interest in neuroadaptive and EEG-based systems from last semester was never really about brainwaves. It was about the interaction logic they represent: a closed-loop system that reads the user continuously and responds accordingly. That loop, not the hardware, is what I find compelling. The philosophical stance is that machines should adapt to humans, not the other way around. The sensor stack is just one implementation of that idea.

What has become clearer this semester is that newer forms of adaptive systems make this question even more urgent. When systems act, update, or reorganize information while the user is absent, the moment of return becomes a design problem in itself. My earlier research on interruption, memory, and resumption maps directly onto this. The cognitive science is already there. What is still missing is a clear design response.

Where This Is Heading

I am not committing to a final thesis question this semester. That is not what this phase is for. What I am committing to is a direction: adaptive interaction design, specifically the intersection of cognitive state, interruption, and resumption in contexts where systems change while the user is absent.

The medium is still open. It could remain screen-based. It could later move into spatial or wearable contexts if the research actually needs that. I do not want to decide the form too early.

What I want to do this semester is go deeper into the literature on workload-aware systems, neuroadaptive interaction, and newer adaptive interface models, then develop a prototype concept that makes the re-entry problem testable. Not to solve it immediately, but to make it visible enough to study.

The first blog post of this semester started with a prototype that revealed the limits of my current framing. This post is the continuation of that realization. The question is no longer only how to prototype interruption and recovery. It is how to define a research direction where adaptation itself becomes the design material.

That is the point I seem to have reached. Now the next task is to see whether I can narrow it without losing what made it interesting in the first place.

Design & Research II – 2/6

Hitting a Roadblock

I have been working on this topic for a long time now, almost a semester and a half. But after the first prototype session, I am starting to have a lot of self doubts. I really do not know what the right approach is here. I see so many opportunities and so many dead ends at the exact same time. It feels like maybe I jumped to a solution way too quickly, or maybe the core problem is not even what I identified before.

The reasons for these doubts are quite natural. They come from looking at social media, observing the people around me, and watching the rapid shifts in current technology and AI. I know there is no perfect solution and no magical balance between all these concepts. Right now, we have the AI based, fully polished stuff on one side. On the other side, the totally raw and unfiltered film camera still exists for making pure art. What I was visioning was a middle medium. But I am realizing that a transition from film to digital to AI based photography is not quite what I assumed it would be.

When I research creative freedom, the thing is that many advanced cameras already have options for using total film settings or creative modes. If those already exist, do people still actually need a new medium? And then what about modern phone cameras? How are they supposed to fit into this? Should my solution just be for the phone? Is there really a one size fits all answer, or should this project just focus on one specific user base, like only phone photographers or only dedicated camera users? Even if someone really just wants to practice and learn, there are already so many websites where you can try out photography and different lighting setups for free.

So in this post, I really just want to explain that I am having doubts. I am not sure if moving forward with this concept or research question is the appropriate direction to take anymore. I am going to try to research more and discuss it with my supervisors. There is a very real chance I might have to stop this journey right in the middle.

Elevator Pitch ReIY

In class on 23.04., we worked on elevator pitches following a step-by-step guide on how to build a good pitch. This is what I came up with for my project:

Imagine you have a really beautiful dress that you love and use all the time.
One day, while you are wearing it, you trip and fall, and the bottom of your dress rips and makes a big hole. You are devastated because now you can’t wear it anymore, and since you got it a long time ago, you can’t buy a new one.

BUT! With the help of my website ReIY, it doesn’t have to be as hopeless as it seems! On the website, you can enter what fabric you have and what problem you are facing, and with the help of a big archive of patterns, hacks, and an AI search engine specialized in redesigning and upcycling, it gives you suggestions and tutorials on ways to salvage your dress. For example, you could hem the dress into a shorter version, or turn it into a top by cutting off the bottom ruined part.

What’s special about the website is that you can use both the specialized AI and a large network of filtered online tools and tutorials to find the best solution to your problem. Whether that’s tips on tailoring your clothes correctly, creating personalized patterns, or fixing a stained top that you now want to dye a new color.

The reason I’m making this website is because I believe reuse and promoting longevity are the most sustainable ways to consume clothing. I am already doing it myself, so I want to show people how easy it is and help them do the same.